The name is a play in words, and I wanted to incorporate that into the design by making the overall shape of the logo an apple, representing the caramel apple and adding a sweet potato pie at the bottom to represent the home made sweets. It was also important to keep the three main colors of brand most present in the over all logo, while also having the secondary color, so I decided to add the yellow to the star. 

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One the things that makes Big Apple Bake-Mobile special is the way their caramel apples are made, with a layer of caramel first and then a layer of chocolate, so it was very important to include that in the logo as well.

I also design a secondary logo with a simpler design that would be used for social media posts or posters where the design is crowed.  

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